Facebook is Not a Social Network
Facebook is Not a Social Network, it’s an Operating System: Gerd Leonhard on the Social Consumer Quick 10 point summary and embed of a useful presentation by The Futures Agency ‘s Gerd Leonhard on the rise of the social consumer . It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts it in the hand(sets) of consumers. Connected everywhere, empowered everywhere, and distracted everywhere – the new consumers are ‘people of the screen’ – a mobile video-generation and a real-time people-media network
‘ It’s the framework which changes with new technology and not just the picture within the frame. ’ (Quote to remember from Marshall McLuhan): Technology has converged online and offline worlds – we now live in one hyper-connected networked and cloud-powered world
This means marketing and media are no longer about reach and distribution – they are about attention – increasingly measured in “Likes” (...